Car Freshner Corporation
The "Little Trees®" car fresheners, invented by Swiss-born Canadian businessman Jules Saaman at the Leray Hotel
on Public Square
in Watertown in 1952, hang from rear-view mirrors the world over and have appeared in dozens of movies and TV shows (like the motion pictures "Se7en", "The Fisher King", and "Repo Man"). They are made of material similar to beer coasters and come in various scents and colors.
Car-Freshner Corporation's world headquarters and main manufacturing facilities are located in the Jefferson County Industrial Park
. Manufacturing, packaging and shipping goes on around the clock during the entire week.
A few companies in other parts of the world are also licensed to also produce the fresheners. Car Freshner also sponsors and promotes their products through several motorsports outlets and teams.
Correctly known as Car-Freshn
er® without the second "e", 1952's original pine trees have morphed into hundreds of shapes, colors, styles and fragrance choices for car and home. The company is very aggressive in filing legal actions against manufacturers and retailers--including the Old Navy clothing store chain--who infringe on Car-Freshner's trademarks. Website
The Road To The Industrial Park
From Polk City Directories, Watertown New York
at Flower Memorial Library
Car Freshner Corp. John Pappa, Pres. Richard Schwerzmann, Sec./Treas
446 Cross St. / 312 Gale St.
John Pappa, Pres. Richard Schwerzmann, Sec. Gerald F. Wiley, Treas. 161 Stone Street, rear *
the listing designated 161 Stone Street rear as "office" and 312 Gale St. (rear) was listed as "factory"
Moved to 938 Water Street
Office and Plant 1 at 203 North Hamilton Street, 938 Water Street was Plant 2
*Unknown whether this was in the rear of the green "Beeper Place" house torn down last year, or if the office was in the rear garage, which is still standing.
Little Trees Fan Site
Jefferson County Industry
This page was created by lectrichead
& has been edited 14 times. The last modification was made by -
on Oct 28, 2008 10:48 am.